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American motorsport brand
born at the track.

LVRY™ (pronounced ‘livery’) designs next-gen motorsport equipment with nuanced details.
We believe the driver and crew are the heroes, not the gear they’re using.

LVRY GT3

See the car. Scan the code. Enter to Win.

Get rewarded every time you
drive on the track

Introducing the JRNL

Enhance your driving performance with the track logbook, designed to streamline your racing routine and optimize your on-track experience.

Watch the LVRY Brand Film
LOLLY™ - Carbon Fiber Pit Lollipop
LOUNGE + SHOP

Trackside at Utah Motorsports Campus

LOGBOOK
A Learning Journey into the Zone
Ross Bentley July 31, 2025

A Learning Journey into the Zone

My “discovery” of the fifth stage of competence. Let’s go on a short journey,…

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Sim Training for Real-World Track Drivers - PART 1
Ross Bentley July 17, 2025

Sim Training for Real-World Track Drivers - PART 1

How and why you should be using a simulator. Today (and next Sunday), I’m…

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How to Rotate Your Car
Ross Bentley July 3, 2025

How to Rotate Your Car

Photo Credit: Taco Gunner | Stefen Jones To trail brake or not to trail…

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