American motorsport brand
born at the track.
LVRY™ (pronounced ‘livery’) designs next-gen motorsport equipment with nuanced details.
We believe the driver and crew are the heroes, not the gear they’re using.
Track-Ready. Street-Refined.
LVRY GT3
See the car. Scan the code. Enter to Win.
Get rewarded every time you
drive on the track
Track-Day JRNL
Enhance your driving performance with the track logbook, designed to streamline your racing routine and optimize your on-track experience.
Watch the LVRY Brand Film
LOLLY™ - Carbon Fiber Pit Lollipop
LOUNGE + SHOP
Trackside at Utah Motorsports Campus
LOGBOOK
October 27, 2026
The Tommy Lemaire Project: Designed to Move
Not just a car. Not just a suit. Something that shows up as a…
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October 23, 2026
Do It The Hard Way
Make practice more difficult than what you’re practicing for. Years ago, when I was…
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October 13, 2026
Engineered for Seamless Transitions
Expanding the LVRY Gear System Every second counts on the track, but performance starts…
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