Not just a car. Not just a suit. Something that shows up as a complete system around a driver, on track, and in the pits.
The LVRY x Tommy Lemaire Project brings all of that together. A Corvette C7, a DRVR suit, a pit cart, team apparel, and fan pieces, all built from the same idea.
Formula Drift doesn’t operate like most motorsports. Drivers aren’t chasing lap times or managing a race over time. Every run is judged, not timed, and everything happens in a compressed window where there’s almost no room for correction once it begins.
Line. Angle. Speed. Style.
Each one matters on its own, but none of them can exist without the others. Push too far in one direction and the entire run starts to fall apart. Hold back and it becomes forgettable.
In tandem, that pressure compounds. The lead driver is responsible for setting the ideal line, hitting every zone with precision. The chase driver is expected to mirror that run in real time, staying as close as possible while matching angle, speed, and positioning, often inches away at high speed.
Tommy’s path into that world didn’t start with drifting.
He came up through karting, competing at a high level internationally before making the shift in 2016. That background shows up immediately. The precision, the control, the ability to operate under pressure without overcorrecting.
From there, the progression was fast. Canadian championships. A PROSPEC title. A move into Formula Drift PRO.
Last season marked his first year at that level, stepping into a field where the margin for error is almost nonexistent.
This season feels different.
More time behind the wheel. More refinement. More confidence in how the car responds and how to push it without losing control. Offseason work across completely different conditions, pavement and ice, forcing adaptation while reinforcing the same fundamentals.
And one thing that hasn’t changed.
He’s the only Canadian driver on the grid.
That’s where the project starts.
The Canadian flag.
Not as something to represent, but as something to break apart. The maple leaf was pulled out of its original form and pushed into something more fluid, stretched, fragmented, and reworked until it felt less like a symbol and more like motion. What came out of it wasn’t traditional. It was sharper, more aggressive, and constantly shifting depending on where you see it, never fully settling into one state.
From there, it had to carry. Across the car, the suit, the pit, the team, and the fan pieces, not as separate designs, but as one system that adapts depending on the surface.
The car was built to be seen from every angle, especially from above, where so much of Formula Drift now lives through drone footage and elevated views. The suit translates that same language across the body, where movement changes how everything reads in real time. Around it, the pit setup, the team kit, and the fan pieces extend that world outward, each one holding onto the same core idea without losing clarity or impact.
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Formula Drift is a sport built on moments. A run lasts seconds, but what stays with people is how it looked, how it felt, and what stood out. That’s what this project was built for. Not just to exist, but to show up in those moments and hold its own.
This is what LVRY was built for. And this season is where it all plays out.
